There are six forces of influence that impact the business environment, and each one has a sphere of effect, or general impact. A single issue may be linked to several of these forces, so a holistic understanding of the business environment is important. For example, political and regulatory forces are highly interdependent and influence each other. Therefore, understanding one issue can help you navigate another. These forces can also be combined to form a larger force that affects the business environment.
Impact of environmental factors on business
Environmental issues have profoundly affected business strategies in the last few decades. Pollution is not only bad for the environment, but it can also disrupt supply chain processes and increase company expenses. Understanding how environmental issues can impact your business will help you develop strategies to deal with them. Here Jason Hare are some of the most common ways that environmental factors affect organizations.
Environmental issues may affect all aspects of a business, from the cost of raw materials to the price of energy. Climate change and severe weather can affect customers’ purchasing power. If people cannot afford your products, your business’s profitability will suffer.
Adaptability of business environment
Today’s business environment is highly unpredictable, requiring businesses to constantly adapt to changes. Changes in technology, customer demands, and industry regulations can happen rapidly. In addition, new technologies often require extensive training and support to implement properly. Adaptability needs to be a top priority for all business leaders. Traditional measures of business fitness are no longer valid for today’s businesses; businesses need to think outside the box and transform at speed and scale.
A company’s ability to adapt is a key competitive advantage. Companies with a positive adaptive culture are more likely to welcome new ideas and try new approaches than companies with a less flexible culture. They also have better relationships with their employees, which helps them adjust easily to changes. Furthermore, managers who communicate well with their employees strengthen these relationships and encourage them to take on additional responsibilities. This type of culture encourages employees to perform at their peak levels.
Impact of external micro environment on demand
The external micro environment of a business is the set of factors that influence the demand for the firm’s products and services. It includes the people who purchase the firm’s products or services. The demand for these goods and services is crucial for the survival and growth of a firm. This is why a firm must take special care to ensure that their products meet the needs of different types of customers. Consider the case of a car manufacturer, Maruti Udyog, which caters to different kinds of consumers.
The external micro environment impacts a business’s customers, competitors, suppliers, and marketing intermediaries. Small and large companies are all affected by different micro environments, so it is important to carefully examine the micro environment of a company to understand the dynamics of demand for its products.